Why Nike enterprise culture is so important?

Why did the Nike sign for Nike enterprise culture is so important? Reason is with the United States, the ancient wisdom "just do it" are inseparable. Nike sneakers, not selling it sold is a way of life, this is the key to its success. The sign for the heart, and the incentive of the drive and determination philosophy behind, and everyone is about, no matter whether you athletes. Nike using a type of language to stimulate the inspirational consumers. No matter who you are, your hair or skin color is what, you encounter the physical or social life of the limits to what, Nike persuade consumers, you can do it. It tells people to cheer up, step up the life the steering wheel, and take action.

In the "just do it" behind the AD copy, is a very American ideology; However, with the advance of globalization, originally is the ideology of thing, become a kind of the world to longing to can have a fair arena, can let people not only in the movement, but in every aspect of life are against . This can be traced back to the early frontier spirit, and their desire for success. Nike is undoubtedly will be the great American dream, and advocate the global marketing work ethic; Nike tell its consumers, if you make up your mind, unremitting struggle, you will surpass others, conquer all things. By this way, by which people use the earnest desire for success, Nike also created its own a personality and attitude. Through the smart use of a very simple advertisinwonderful sentence, it will be a successful life attitude into the sale of goods.

Promotion activities set up the Nike brand new movement of the image, in fashion in advertising used like Andre agassi, bobby Jackson and Michael Jordan such sports stars. In 1988, facing huge consumer group, Nike also through to the new generation advocated by way of life performance succeeded in taking over the market, sales soared. This flag has become a fashion popular symbol and spread all over the world.